Vanja Jocic

Bosnia-born Vanja Jocic is the sole founder of the eponymous atelier and brand based in Geneva, Switzerland since 2016.

After having had a corporate job in strategic planning and finance, Vanja decided to take a career break and learn a craft out of curiosity and became an apprentice at the world famous Prudence Millinery in London. While working in her atelier, Vanja fell in love with the craft and its deep-rooted traditions and the idea to create a couture custom hat atelier was born.