How to Build your Brand World with Steph Duval

Today, most businesses, entrepreneurs and professionals are constantly pressured to move faster, simplify their message, and follow what already seems to work. Branding advice often focuses on visibility, formats, and quick wins. While this can produce short-term results, it frequently flattens brands into sameness and leaves founders feeling disconnected from their own work, unsure how to create something that is both successful and meaningful over time.

This two-hour seminar introduces brand world-building as a different way of approaching brand strategy. Instead of starting from content or tactics, we’ll look at how a clear brand identity can become a world: a universe your audience can step into, recognize, and return to. And just as importantly, a world that gives you, as a business owner or a professional looking to refine your voice, a more inspiring way to think, decide, and create. It replaces guesswork and constant reinvention with clarity and direction, without flattening what makes your business soulful and distinctive.

No branding background is required. Through clear explanations, concrete examples, and guided exercises, you’ll begin designing the foundations of your own brand world. You’ll leave with structured notes, the first building blocks of your brand world, and a solid foundation to later develop effective communication strategies and creative work that actually feel aligned with who you are and what you’re building.

About Stephanie Duval

Stephanie Duval is a brand strategist, former journalist, and author with over 18 years of experience in branding, storytelling, and content strategy. She works with small businesses and founders across Europe to design clear, culturally grounded brand identities that connect strategic thinking with creative intuition, and that provide a solid foundation for meaningful communication and long-term growth.