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Tue, 03 Oct


BG Café

Vanja Jocic

The personal journey from a corporate career to founding By Vanja Jocic, a couture custom hat atelier in Geneva.

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Vanja Jocic
Vanja Jocic

Time & Location

03 Oct 2023, 09:30 – 10:45

BG Café, Rue du Marché 34, 1204 Genève

About the event

Bosnia-born Vanja Jocic is the sole founder of the eponymous atelier and brand based in Geneva, Switzerland since 2016.

After having had a corporate job in strategic planning and finance, Vanja decided to take a career break and learn a craft out of curiosity and became an apprentice at the world famous Prudence Millinery in London. The couture millinery has been the long time designer for Vivienne Westwood, amongst other iconic fashion houses. While working in her atelier, Vanja fell in love with the craft and its deep-rooted traditions and the idea to create a couture custom hat atelier was born. Vanja strongly believes that headwear is very relevant in today’s fashion landscape and as part of everyday outfits and self expression.

By Vanja Jocic couture hats also fosters collaborations aiming to bring craftswoman from across the globe closer together through continuous support of social initiatives. The latest examples of the socially responsible humanitarian partnerships are SEP Jordan embroidery and Kenya Craftsmanship Initiative. These collaborations are close to Vanja’s heart as they touch on her personal story and her moto : “Embrace change and new opportunities. What’s the worst thing that can happen?”.


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